Writings, ideas and insights about the real world application of behavioral economics to business, marketing, health and behavior change.
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- April 28 - 2022 Boston Marathon Race Strategy Planning
- February 15 - Premiumization: The Key to Brand Growth Part 2
- January 20 - A Brands Guide to Winning with Sustainability
- August 10 - A Day in the Life of NYC Marathon Training
- April 17 - The Move to NYC – 1 Year Personal Reflection
- March 17 - Premiumization: The Key to Brand Growth
- December 8 - Complete Guide to Going Vegan
- November 11 - Top 10 Tactics to Build Mental Well Being
- November 6 - NOT voting is a Choice, and sometimes a GREAT Choice
- September 15 - Top 10 Tips to make a Running Routine.
- September 9 - 5 Psychological Factors to Create a Meaningful Life
- September 6 - Do these 4 things to start eating healthier now
- September 6 - Healthy Eating Easy: Ice Cream Is Finally Healthy
- September 4 - Why Can’t We Eat What we Want?
- December 28 - The #2 Behavior Change Problem
- December 18 - Applying Double Jeopardy to Brand Experiences
- December 18 - The #1 Behavior Change Problem
- December 16 - New Perspectives into How Consumers Choose