Writings, ideas and insights
on applied behavioral economics for business growth, better decision-making and behavior change.
NEWEST ARTICLES
Dietary Variability: How “Healthy” Brands are Disrupting our ability to Control our Eating
Imagine eating ice-cream everyday and being healthy? That day is finally here. There used to be just ice-cream, cookies, chips, ...
From Obese & Hating Running to 8x Marathoner, 6 Star Finisher, and a 2:42 Personal Best…What is Next?
8 years ago I couldn't fathom running down the street. Fast forward to today, I have run 8 marathons, and ...
The Chicago Marathon — From nearly dropping out to a PR and 6th Star.
After crushing a 22-mile long-run, I went from a personal high to an all-time low almost pulling out of the ...
A Soul-Changing Honeymoon in Kenya…Here is what 2 Weeks in the Wild felt like…
WHY KENYA? When it came to honeymoon planning I didn’t hesitate about where we should travel. Since 2015, I traveled ...
The Tokyo Marathon - 2:55–An injury and comeback…
On March 5th, I ran my 5th major marathon — the Tokyo Marathon. After tearing an ankle ligament that curtailed my training, ...
20 years later…Matt’s Death is the best thing to happen to me…
How losing my brother helped me find the strength to change December 4, 2002 My older brother Matt’s forehead was on fire ...