Writings, ideas and insights
on applied behavioral economics for business growth, better decision-making and behavior change.
NEWEST ARTICLES
The Words That Move Us: Why I’m Shifting from Research to Language Strategy
More than a decade ago, after losing over 100 pounds, I became obsessed with a simple question: why do people ...
Dietary Variability: How “Healthy” Brands are Disrupting our ability to Control our Eating
Imagine eating ice-cream everyday and being healthy? That day is finally here. There used to be just ice-cream, cookies, chips, ...
From Obese & Hating Running to 8x Marathoner, 6 Star Finisher, and a 2:42 Personal Best…What is Next?
8 years ago I couldn't fathom running down the street. Fast forward to today, I have run 8 marathons, and ...
The Chicago Marathon — From nearly dropping out to a PR and 6th Star.
After crushing a 22-mile long-run, I went from a personal high to an all-time low almost pulling out of the ...
A Soul-Changing Honeymoon in Kenya…Here is what 2 Weeks in the Wild felt like…
WHY KENYA? When it came to honeymoon planning I didn’t hesitate about where we should travel. Since 2015, I traveled ...
The Tokyo Marathon - 2:55–An injury and comeback…
On March 5th, I ran my 5th major marathon — the Tokyo Marathon. After tearing an ankle ligament that curtailed my training, ...