Writings, ideas and insights on applied behavioral economics for business growth, better decision-making and behavior change.
NEWEST ARTICLES
My 2nd Marathon — Berlin Marathon— New PR but missed my Goal – Here is my Breakdown…
This past September I ran my second marathon — the Berlin Marathon. Through a rigorous training cycle, hamstring setback, traveling and my ...
Moving to New York City — 3 Year Personal Reflection
It was early 2020 and I looked outside — cars were driving, birds were chirping and life seemed perfect. I traveled to ...
My First Marathon — The NYC Marathon — Under 3 Hours — Here is What it Felt like…
I ran my first marathon, the New York City Marathon, on November 3, 2019…Here is a mile by mile breakdown ...
Moving to New York City — 2 Year Personal Reflection
On February 27 I flew to Chicago for a 2 day work trip. On my return flight, I gazed out ...
Premiumization: The Key to Brand Growth Part 2
In the widely popular blog Premiumization: The Key to Brand Growth, we discussed how big brands are losing customers to ...
A Brands Guide to Winning with Sustainability
At the core of the sustainability movement is doing good for the environment, but staying relevant to the greater good ...