MY ARTICLES

2025

• August 29 - The Words That Move Us: Why I’m Shifting from Research to Language Strategy

2024

• November 19 - Dietary Variability: How “Healthy” Brands are Disrupting our ability to Control our Eating
• January 27 - From Obese & Hating Running to 8x Marathoner, 6 Star Finisher, and a 2:42 Personal Best…What is Next?

2023

• November 4 - The Chicago Marathon — From nearly dropping out to a PR and 6th Star.
• May 27 - A Soul-Changing Honeymoon in Kenya…Here is what 2 Weeks in the Wild felt like…
• May 22 - The Tokyo Marathon - 2:55–An injury and comeback…

2022

• December 4 - 20 years later…Matt’s Death is the best thing to happen to me…
• October 10 - London Marathon — 2:45 PR – Fastest Time but Worst Performance
• May 7 - My 3rd Marathon — The Boston Marathon  — Build Up & Race Recap
• April 28 - 2022 Boston Marathon Race Strategy Planning
• January 31 - The Most Magical Day – July 31, 2021 – Our Hotel Bel Air Wedding

2021

• November 4 - My 2nd Marathon — Berlin Marathon— New PR but missed my Goal – Here is my Breakdown…
• April 28 - Moving to New York City — 3 Year Personal Reflection

2020

• April 24 - My First Marathon — The NYC Marathon — Under 3 Hours — Here is What it Felt like…
• April 20 - Moving to New York City — 2 Year Personal Reflection
• February 15 - Premiumization: The Key to Brand Growth Part 2
• January 20 - A Brands Guide to Winning with Sustainability

2019

• December 19 - The New Science of Willpower — Compounding self-control to be more productive
• August 13 - 5 Behavioral Science Tactics used to Prepare for the NYC Marathon
• August 10 - A Day in the Life of NYC Marathon Training
• June 23 - I got faster, but didn’t get better. How to manage change and performance.
• May 25 - With More and More Influencers…Less and less influence
• April 17 - The Move to NYC – 1 Year Personal Reflection
• March 17 - Biased by our own biases. Lack of Insights in Research
• March 17 - Fitting in vs. Standing Out…Creating a Psychological Margin of Safety
• March 17 - 7 Reading Strategies to CREATE, INNOVATE, and THINK better than the competition
• March 17 - The Emerging Customer Value Proposition is Shifting from Price to Easy & Effortless
• March 17 - The Power of Anticipation and its Influence in Consumer Behavior
• March 17 - Transform your Brand Storytelling by Harnessing the Psychology of Meaning-Making
• March 17 - Premiumization: The Key to Brand Growth

2018

• December 8 - Complete Guide to Going Vegan
• November 21 - 3 Psychological Strategies to Eat Healthier without Willpower or Self-Control
• November 11 - Top 10 Tactics to Build Mental Well Being
• November 10 - Mastering the psychology of “cheating” to increase compliance, consistency, and motivation.
• November 6 - NOT voting is a Choice, and sometimes a GREAT Choice
• November 3 - Harnessing healthy “addictions” to create sustainable behavior change.
• October 6 - Exciting News! Launching my Behavior Change Author Website! Book Coming 2019!
• September 15 - Top 10 Tips to make a Running Routine.
• September 9 - 5 Psychological Factors to Create a Meaningful Life
• September 7 - Top 5 Problems Preventing Behavior Change (And How to Fix Them)
• September 6 - Do these 4 things to start eating healthier now
• September 6 - Healthy Eating Easy: Ice Cream Is Finally Healthy
• September 4 - Why Can’t We Eat What we Want?

2017

• December 28 - The #2 Behavior Change Problem
• December 18 - Applying Double Jeopardy to Brand Experiences
• December 18 - The #1 Behavior Change Problem
• December 17 - Non-Conscious Behavior & New Perspectives from Sport Psychology
• December 17 - The Reality of Creating Habits…It doesn’t involve “habit loops”
• December 16 - New Perspectives into How Consumers Choose